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Content Template

Startup Profile

Snapshot of a startup: thesis, stake, valuation, stage.

Overview

Profiles feed portfolio views, watchlists, and Launchpad surfaces.

Fields

Thesis, Stake (if applicable), Valuation, Stage, Homepage URL.

Best Practices

Mark valuations as 'reported' vs 'confirmed' in the body when sourcing is thin.

JSON Structure

Every entry of this template serializes to the shape below. The structured fields live under data.

{
  "type": "startup_profile",
  "title": "Perplexity",
  "summary": "Answer engine challenging traditional search via real-time grounding.",
  "data": {
    "thesis": "Conversational search with cited sources for knowledge workers.",
    "stake": "Reported follow-on",
    "valuation": "$9B (reported)",
    "stage": "Series C",
    "homepage_url": "https://www.perplexity.ai"
  }
}

Preview

How a published entry of this template renders on the site.

SERIES C · $9B (reported)
Perplexity

Conversational search with cited sources for knowledge workers.

How it's used on the site

  1. 1.Create a Startup Profile when adding a company to a watchlist or portfolio view.
  2. 2.Mark valuations as 'reported' vs 'confirmed' inline when sourcing is thin.
  3. 3.On publish, the profile feeds the Launchpad surfaces on /c/ventures and is linkable from Funding Round entries.